They said whaat?! Gwyneth Paltrow #NewYorkTimesmagazine.

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How Goop’s Haters Made Gwyneth Paltrow’s Company Worth $250 Million...Inside the growth of the most controversial brand in the wellness industry from nytimes.com

On being named the Most Hated Celebrity by Star magazine in 2013: “I remember being like: Really? More than, like, Chris Brown? Me? Really? Wow. It was also the same week that I was People’s Most Beautiful Woman. For a minute I was like: Wait, I don’t understand. Am I hated to the bone or am I the world’s most beautiful?”

On the response to her “conscious uncoupling” statement: “I was really saying we’re in a lot of pain, we failed at this; we’re going to try and do it in a different way. But I was so raw that I didn’t anticipate…I think that was an instance where it really hit me that an insouciance with language from me is different than from somebody else.”

On gossip and her critics: “I really notice as the business grows, there’s a lot less of that, and I think people are like: Oh, this is real, and I feel like that’s sort of, you know, a nine-months-ago story. You know what I mean?”

On working with Harvey Weinstein.“The one time that Harvey propositioned me was really almost the least of it in terms of how onerous that relationship was, and it was very quid pro quo and punitive, and I always felt like I was on thin ice, and he could be truly horrible and mean and then be incredibly generous. It was kind of like a classic abusive relationship.”

On being self-critical : “ We’re so hard on one another. We’re so hard on ourselves, too. “That’s all we do as women. We just kick the [expletive] out of ourselves. It’s like that inner critic is so vicious, and it’s like: Why do we do that? It’s so nuts.”

On working with Conde Nast: “They’re a company that’s really in transition and do things in a very old-school way,”

On Anna Wintour “But it was amazing to work with Anna. I love her. She’s a total idol of mine. We realized we could just do a better job of it ourselves in-house. I think for us it was really like we like to work where we are in an expansive space. Somewhere like Condé, understandably, there are a lot of rules.”

On the decision to stop acting and pursue Goop “I really liked acting. But at a certain point, it started to feel frustrating in a way not to have true agency, like to be beholden to other people to give you a job, or to create something, to put something into the world.”

Pic of GOOP from architecturaldigest.com