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A new initiative We Wear Australian is hoping to drive awareness to the Aussie brands who have been deeply affected by the Covid 19 global crisit

“The Australian fashion industry has never experienced tougher times,” Richard Poulson, co-founder of Morrison and CEO of new eCommerce environment Showroom-X, said. “But we are a creative and resilient industry, by uniting and putting a spotlight on the industry impact and response we are able to support each other and contribute to the rebuild of Australia,”

The three-week initiative – which will begin on April 9 – sees the participating designers offer special offers to consumers. Partners include Bassike,  The Daily Edited,  Matin, Matteau , Nobodydenim and  Jac & Jack (among many other leading labels see here).

Participating brands will also make a cash or clothing donation to support two Australian charities, Dress for Success who assist women wanting to return to the workforce and Thread Together, who takes excess new stock from designers and manufacturers and redistributes to vulnerable people, while at the same time ensuring it stays out of landfill.

By buying Australian brands you are supporting our fashion industry right now when it needs you, and in turn, ensuring we still have a thriving industry once we get to the other side” …from MarieClaire.