American Vogue shot its cover at the office ! #Septemberissue2021
American Vogue’s September issue is out and it celebrates American fashion with the new generation of supermodels on the cover including Bella Hadid and Kaia Gerber.
The fabulous video ( see here) and the fashion shoot were filmed in the Vogue offices.
‘Rather than shoot in an exotic location (difficult to swing in a pandemic), the magazine kept things closer to home, instead photographing the models in Vogue’s One World Trade Center offices’.
As fashionista reports ‘ the issue sets the scene for the rebirth of fashion — and the upcoming Met Gala — by throwing an office dance party.
Ethan James Green photographed eight models, who are described by the magazine as “distinctively transfixing,” as they shimmy around the not-so-glamorous Condé Nast cubicles in the latest celebratory designer ensembles.
The looks signify the sartorial return to sexy, with Kaia Gerber dressed in a tight Tom Ford mini dress and Lola Leon in a slinky, shimmery Michael Kors Collection look; Anok Yai’s in a glamorous Ralph Lauren Collection gown, while Bella Hadid poses in a sequined Christopher John Rogers creation.
The September issue always sets the tone for the next year in fashion and culture, which is why the glossy’s closely-watched Fall 2021 style pages are centered around the idea of new beginnings. Not only is it coming out as New York gears up for the first in-person fashion week in over a year, but it also marks the most extensive global content collaboration for Vogue since Condé Nast merged its international and U.S. branches and promoted Anna Wintour as its global head.
Readers across the world will see a different model or celebrity on newsstands this month, but they will find many of the same images and profiles inside, including a feature spotlighting emerging designers and another on Miuccia Prada and Raf Simons.
All the Vogue editions share a common cover theme by featuring their own interpretation of a sunrise. British Vogue went with the literal approach of having Gemma Chan pose in a glittering Huishan Zhang dress as the sun rose over the Thames in London. American Vogue was more abstract, tying its spread to the upcoming Met Gala, which celebrates American fashion (hence the American designers featured on the cover).