They said whaat? #Beyonce #IvyPark

To coincide with her new ‘athleisure’ brand with Topshop, Beyoncé is on the cover of Elle …and talks about the new collection Ivy Park.com in stores from April 14th.

“A feminist is someone who believes in equal rights for men and women. I don’t understand the negative connotation of the word or why it should exclude the opposite sex. If you are a man who believes your daughter should have the same opportunities and rights as your son, then you’re a feminist.”

“The world will see you the way you see you, and treat you the way you treat yourself.”

“We have to care about our bodies and what we put in them. Women have to take the time to focus on our mental health — take time for self, for the spiritual, without feeling guilty or selfish”.

“It’s really about changing the conversation. It’s not about perfection. It’s about purpose,”

“I would wake up in the morning, and my dad would come knocking at my door, telling me it’s time to go running. I remember wanting to stop, but I would push myself to keep going. It taught me discipline. And I would think about my dreams. I would think about the sacrifices my parents made for me. I would look at the beauty around me, the sun shining through the trees. I would keep breathing. There are things I’m still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where’s your park?”

“My goal with Ivy Park is to push the boundaries of athletic wear to support and inspire women who understand that beauty is more than your physical appearance”

“ True beauty is in the health of our minds, hearts and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.”