In the Front Row. #Hotbook #fashionweek.

Just released in time for fashion week :  It’s the inside story of the coming of age of Australian fashion and of designers, celebrities and supermodels, and of businesses big and small.
In the Front Row charts the rise of Australian Fashion Week, from one man’s ambition to take Australian fashion to the world, to the glittering international event it is today. Simon P. Lock’s determination placed Sydney on the international fashion week circuit, up there with New York, London, Milan and Paris.
Lock’s story takes you backstage for the twenty years that Fashion Week has wowed the world. It tells the story of daring designers, supermodels and celebrities and details how Australia’s biggest fashion stars—Akira Isogawa, Collette Dinnigan, Peter Morrissey, Wayne Cooper, sass & bide, Zimmermann, Dion Lee and Ellery—got their start. He reveals the parts Miranda Kerr, Elle Macpherson, Linda Evangelista, Dita Von Teese and Cate Blanchett played in this often drama-filled adventure.
In the Front Row reveals the feuds, frustrations and triumphs of producing one of Australia’s most fabulous international events.

$34 In the Front Row PUBLISHED:01/Apr/2015 from Melbourne University Press.