They said whaat?! Anna Wintour #BOF

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The Business of Fashion sits down with the American Vogue editor-in-chief Anna Wintour to pick her brain about what 2017 may bring for the business of fashion in America and beyond.

“fashion reflects the time. I think that whatever you see on the runways or on the streets, in a movie, on your Instagram feed, whatever it may be, fashion can tell you what’s going on in the world”.

“fashion is ceaselessly fascinating because it is an expression of self. And whatever year you might be looking at in Vogue, that’s what we’re trying to do — reflect the time, reflect the moment. You need to be of the moment, not too far ahead, not too far behind. You have to reflect what one sees happening”.

“I’ll be the first to admit that at Condé Nast we have been guilty of arrogance — we are Condé Nast, we have always done it this way. We are so busy working at being the best, being perfect, that we haven’t always been open to disruption. I hope that’s changing.”

“I can’t recall a time that has been as full of change, but I also can’t recall a time that’s been as fascinating. You had the piece on diversity — and it’s certainly something that we’ve talked about a great deal at Condé Nast, and certainly here at Vogue, inclusivity — and we have to reflect the world that we live in”.

“I think fashion, and I count us within that too, has been guilty of being too narrow minded, and thank god that’s changing. I think it’s wonderful”.

“If you worry about every little tiny criticism, you won’t get up in the morning. It just comes with the territory”

“I look at the streetstyle pictures that are on our site and many other sites and I find them very, very inspiring and fun — and thank god they’re not all dressed in black the way they used to be. I like seeing people making such an effort and having so much fun with it.”

“That’s what I’m inspired about when I see the streetstyle, when I see someone who doesn’t look like they came straight from the runway, who’s actually put it together with their own personal style and invention and humour and wit. I think it’s fabulous, why not? It gives you something else to look at when you’re waiting for the show to start.”

“ There’s almost too much news. I don’t know what you see. I see everybody had been — or still to a certain degree is — so hyper-engaged in the Trump presidency and he gave them so many reasons to be engaged and it was almost like you were looking every morning just to see what had been said, or what might happen.”

“We always photograph or cover in some way the first ladies, so as I’ve said before, I can’t imagine that we wouldn’t at some point cover the first lady, but we’ve got nothing planned right now”.

“It simply isn’t true. It simply isn’t true. I love my job, I love everything about it. I love the additional responsibility that I have as artistic director and I love journalism.. And honestly without sounding pretentious, I don’t think about power or what that brings me. What does that really bring? A good table at a restaurant? I just try to use my position to help Condé Nast and to help others”. On people saying she is the most powerful figure in fashion and that the whole industry works based on what she says.

Then why do you think that myth has developed around you? “I can’t answer that”.

Read more here at BOF.

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